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Proximic, an innovator of wealthy precision information for digitised media traders, today said that Jon Mandel has been appointed Chairman of the Board. Mandel brings over 30 years of trade experience and information in the investment, communications, and promoting media industries to Proximic. “For decades Jon has been a distinguished chief in the selling business - a core marketplace to Proximic. Jon brings to the Board a useful blend of executive management and enjoy from the corporate and market analysis industry,” announced Philipp Pieper, CEO of Proximic. “As Proximic grows to address the thrilling opportunities inside of the display promoting and digital promoting industries, we will benefit terrifically from Jon’s impressive reputation as smartly as his specific industry insights and strategic business vision.” . In his position as supervisor of the Board of Proximic, Jon Mandel is accountable for advising the corporation's enlargement strategy and overall direction. Mandel will collaborate closely with Proximic’s managerial staff on all strategic and expansion facets of the company.
blending Mr. Mandel’s intensive promoting and selling info knowledge with Proximic’s experience around Contextual, audience Interest, and emblem Safety Data solutions, the company is well located for a stage of fun expansion in one of the quickest developing segments in the promoting media space. “Over the years I have seen first hand how data is mission-critical for advertisers and marketing consultants. The on-line advertising industry nowadays is taking that to a totally new level, which is truly exciting,” declared Mr. Mandel.
“With online advertising spend forecasted to reach of $40 bln by 2014, I think there is substantial opportunity for data answers for marketers. Proximic is extraordinarily well positioned to exploit that growth, with superior generation that supports the whole advertising landscape with rich, top quality contextual information solutions. I'm looking forward to working with the team to further accelerate the business.” . Mr. Mandel is recently a member of the Board of Directors of castle Broadcasting. Before Citadel Broadcasting, Mandel was CEO at NielsenConnect a phase of The Nielsen Company where he successfully led efforts to mesh data from Nielsen’s gigantic ratings information with shopper behaviour.
Under his leadership MediaCom grew to the aspect at which he was accountable for the method and placement of over $22 bln of media spend annually. As a part of the management team responsible for the a success acquisition of Grey by WPP, he transitioned into the Chief of Strategic Solutions role within WPP’s GroupM consortium. Mr. Mandel additionally currently is a director of eXelate, Indoor Direct, the World Radio and TV Foundation, John A. Reisenbach Foundation, and the NY chapter of the Juvenile Diabetes Research Foundation. He has also received many industry recognitions including : First agency and media individual elected chairperson of NATPE and board director of AAAA, awarded the Advertising Age Media Expert and AdWeek Media AllStar awards, and was honored as The Man of the year for both the Juvenile Diabetes and John A. Reisenbach Foundations.
About Proximic . Proximic is a leader in the provision of Contextual, Brand Protection, and Audience pastime Data Services for online advertising and writer networks. Mixing page-level, non-linguistic contextual profiling technologies, Proximic’s incredible technology platform enables advertising networks, agencies, DSPs, and publishers to spot better ad matches across highly grainy topical interests in real time. For extra information, visit our web website . To find out more approximately Proximic, watch the video “Proximic in 125 seconds” on our internet site media release